Tag: social media

Building Your Online Platform Part 1

Spiders. Death. Public Speaking. These are the top three fears of Americans in reverse order.

In January I attended the Mindshare Summit event in Tampa… and I’m happy to say that the 30-minute speech I gave in front of 140 people didn’t kill me. Neither did those ginormous Florida spiders. And I am certainly still here to write this message…so all in all the year is off to a great start!

So about that speech… the topic? Building Your Online Platform. I chose this topic because I believe this is the single most important thing you can do this year to insure your future success. Read on to see why.

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I mentioned in my last eZine that I had been doing a deep dive into social media– including the many many ways we can reach our audience through their digital devices. All of these new technologies and inventions are amazing, and they allow us to do so many things that would have been completely impossible a mere 5 years ago. Heck, 8 years ago most of us had flip phones and were sending text messages at the hefty price of $1 each. But lately, I have realized that there is a Dark Side to having all of this technology at our fingertips 24/7.

I have been doing a real deep dive into digital marketing.

Here‘s the deal: I live In Los Angeles, about 10 minutes from UCLA, and they offer some amazing digital marketing classes in the Extension program. These classes are awesome, since professionals in the industry teach them. We have heard lectures by employees of Google, YouTube, and Ad Agencies who boast Fortune 100 clients, as well as reps from media buying companies. I feel very lucky to be learning from these people.

The top takeaways from my “Advertising in the Digital Age” class this semester are:

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