Tag: ideal client

Building Your Online Platform Part 2

There is no better way to get your message heard in a sea of noise than to use your potential patient’s own internal dialogue in your marketing. What do they think? How do they feel? What do they want?

By having a thorough understanding of the above when it comes to your ideal client, you’ll be able to capture their attention like nobody’s business. If you get this right, they will want to hear more about what you have to offer… If you get it wrong, they’ll be clicking you goodbye.

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Building Your Online Platform Part 1

Spiders. Death. Public Speaking. These are the top three fears of Americans in reverse order.

In January I attended the Mindshare Summit event in Tampa… and I’m happy to say that the 30-minute speech I gave in front of 140 people didn’t kill me. Neither did those ginormous Florida spiders. And I am certainly still here to write this message…so all in all the year is off to a great start!

So about that speech… the topic? Building Your Online Platform. I chose this topic because I believe this is the single most important thing you can do this year to insure your future success. Read on to see why.

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