PRACTICE ON PURPOSE

Category: Marketing

Communicate Well to Create Lifetime, Loyal Patients

By on June 12, 2018 in Marketing

Last year, I read the book “The One Thing” by Gary Keller.

Yes, that Gary Keller, the ultra-successful real estate guy! My big takeaway from the book was to keep it simple daily. Focus on the one thing that will make many of the other things I need to do obsolete.

Here’s an article I wrote on The One Thing you can do to make unnecessary the need to constantly hunt down and attract new patients to your practice.

For many doctors, the biggest challenge to building a solid, successful practice revolves around attracting a steady stream of new patients. I don’t need to tell you that marketing, advertising, and the hours you spend networking require a lot of effort…and can often carry a hefty price tag.

If you knew of a proven formula, a strategy that would consistently convert more of your new patients into lifetime loyal patients, you would be on the fast track to building a profitable, sustainable practice without spending a ton on advertising.

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How to Cut Your Advertising Costs and Save Money on Marketing

By on July 3, 2017 in Marketing

In the book, The One Thing, by Gary Keller, (yes, that Gary Keller, of Keller-Williams real estate), Keller tells us to limit our daily focus on doing the one thing every day that will make many of the other things you do unnecessary or obsolete. This article is designed to help you do just that.

Here’s the one thing you can do in your practice to make unnecessary the need to constantly hunt down and attract new patients.

For many doctors, the biggest challenge to building a solid, successful practice revolves around attracting a steady stream of new patients.  I don’t need to tell you that marketing, advertising and the hours spent networking require a lot of effort, and can often carry a hefty price tag.
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Five Ways to Boost Opt-Ins to Your Website

By on March 25, 2015 in Marketing

 

Recently, I was helping a client figure out why his web site was not getting many opt-ins, despite lots of traffic. Being as research and fact oriented as I am (I now know this because I just took the Kolbe Personality Test; I highly recommend it for you and your staff – more on that next month), I started to dig into the research. I had always heard that it takes seven seconds to make a first impression, but I soon found out that only applies to in-person encounters. The stats on websites are much different.

First Impressions are Always True

The results were mind-boggling. Seven seconds is an eternity compared to the amount of time it takes to make an impression in the super high-speed world of the Internet. It takes shockingly less time than seven seconds…try 50 milliseconds! That’s 1/20 of a second for us non-math people.

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How To Get Your Ideal Client’s Attention

By on February 20, 2015 in Marketing

Building Your Online Platform Part 2

There is no better way to get your message heard in a sea of noise than to use your potential patient’s own internal dialogue in your marketing. What do they think? How do they feel? What do they want?

By having a thorough understanding of the above when it comes to your ideal client, you’ll be able to capture their attention like nobody’s business. If you get this right, they will want to hear more about what you have to offer… If you get it wrong, they’ll be clicking you goodbye.

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How To Get Noticed Online

By on February 15, 2015 in Marketing

Building Your Online Platform Part 1

Spiders. Death. Public Speaking. These are the top three fears of Americans in reverse order.

In January I attended the Mindshare Summit event in Tampa… and I’m happy to say that the 30-minute speech I gave in front of 140 people didn’t kill me. Neither did those ginormous Florida spiders. And I am certainly still here to write this message…so all in all the year is off to a great start!

So about that speech… the topic? Building Your Online Platform. I chose this topic because I believe this is the single most important thing you can do this year to insure your future success. Read on to see why.

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How Much is Too Much?

By on December 3, 2014 in Marketing

I have been doing a real deep dive into digital marketing.

Here‘s the deal: I live In Los Angeles, about 10 minutes from UCLA, and they offer some amazing digital marketing classes in the Extension program. These classes are awesome, since professionals in the industry teach them. We have heard lectures by employees of Google, YouTube, and Ad Agencies who boast Fortune 100 clients, as well as reps from media buying companies. I feel very lucky to be learning from these people.

The top takeaways from my “Advertising in the Digital Age” class this semester are:

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3 Steps to Create a Great Year

By on January 6, 2014 in Marketing

1. Plan Your Vacations

Yep, this is now at the top of my list. It was not always. I used to think that I could not afford to take a few days off due to my extreme Midwestern work ethic; however, it is essential for your well-being to build in down time and take a mini-retreat at least every quarter.

This past year, I have seen too many of my clients pay the price for not doing this. Sooner or later, your body will force you into taking down time…if you don’t’ do it yourself. Okay, call me Debbie Downer, I don’t care… but someone has to say it. It could be cancer, gallbladder disease, or even an aneurism. Those of us who have chosen to play a big game also need to give ourselves the time to let our body catch up to the lightning speed at which we are moving. We are only human after all (duh), but sometimes we forget…We tell our patients to take time off, eat right, and exercise.

Hey Captain Obvious…it’s good advice for us, too!

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Protecting Your Online Reputation

By on July 30, 2013 in Marketing

Where do your best new patients come from?

Most doctors agree that the best new patients come from the referrals of existing patients. And just in case you have been busy with treating your patients over the past 3 years or so and have not noticed…the Internet has completely changed the way this works.

More and more people are relying on the Internet and social media sites to research the doctors they are being referred to. This means that if you know how to cultivate your online reputation, it can be the best thing that ever happened to your marketing budget. If you do not pay attention; however, it can have a huge impact on your practice…and I do not mean in a good way.

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Do people buy what they need or do they buy what they want?

By on June 13, 2013 in Marketing

 

You probably don’t need to go any further than your closet to find the answer to that one. If you are a guy, how many pair of athletic shoes do you have in your closet right now? How many do you really need? And every woman, myself included,  knows that you simply cannot have too many pairs of black pumps.

We buy what we WANT. I might really need a set of new tires, but I will probably wait until the very last minute to buy them. What I will run right out to buy now is that brand new whatchamacallit that I saw on TV that promised to make my life so much better, easier, efficient; or make me happier, more attractive, slimmer…you get the idea. We buy on emotions, and regardless of what we need, our brain is going to make purchasing decisions based on getting us what we want, not necessarily what we need.

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How is a Wasp’s Nest Like a Subluxation?

By on May 31, 2012 in Marketing

 

This Memorial Day weekend I was getting my backyard ready for summer and opened up an umbrella that had been closed all winter, and I found a big surprise…a wasp’s nest! Yikes.

I must admit, as far as nature-type things go, it does look pretty amazing. Those little wasps must have worked really hard on it. And part of me thinks I really wouldn’t mind keeping it there for a little while, because it’s like a science project for my 12 year old; but something tells me that if I ignore it, I might, no…I definitely will regret it.

It is a little bit like that tiny nagging pain in my neck that cropped up a few days ago, which incidentally really doesn’t bother me too much right now. But I know from experience that the seemingly harmless little pain I have now will most likely get bigger and stronger and harder to deal with over time. And If I ignore it for a couple of weeks, it could very well turn into a really serious problem.

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