Category: Practice Growth


 

Is it just me or have you noticed that everyone seems to be talking about how important it is to “tell your story” these days?

At the last Mindshare Summit, I met two people whose businesses were solely dedicated to helping people tell their story.

Now, I love a good story. I love telling them and I love hearing them. Talking to these two entrepreneurs reminded me how important a role sharing my story has played in the success of all of my businesses.

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Have you noticed in your business that some weeks are just phenomenal? You might start the week with a new patient that is just amazing, they are your exact ideal client, they seem to really be in alignment with your suggestions, and you have that feeling that they are going to be a great patient. You have a spring in your step, you feel enthused about working with them, they are excited about working with you, and the week just goes great from there. The energy in the office is just incredible, referrals start coming out of the woodwork!

Well that’s the kind of week I had this week and I want to share about what I discovered as a result. I hope you don’t mind.

The Importance of a Mentor

I was just fortunate enough to spend an hour on the phone this week with my new mentor and business coach, Ali Brown, who is an amazing businesswoman, and a mentor to many of the people I have been learning marketing and business from in the past few years. What an invaluable hour that was for my business.

 

It’s the beginning of the year, and cash flow can be a bit challenging right about now. For chiropractors, naturopathic, integrative or functional medicine doctors, cash flow in January can be a challenge. Whether you have a cash practice or depend partially on wholly on insurance, you may be feeling a bit of the squeeze. Whether it’s deductible time or your patients are suffering the holiday bank account hangover, here are some ideas to get an infusion of cash in your practice now.

Cash Flow Slow?
Try One or Two of These Ideas for Some Quick Cash:

  • Feature an exercise product or bundle to get in shape for the New Year. Hold a fitness class using equipment the patient can use at home and then offer it for purchase after the class. Or you can do something on 5 easy exercises to relieve neck pain, tension in your traps or headaches. I like the Pettibon cervical traction unit as a great way to alleviate your patient’s neck stress and prevent headaches. It is an easy set of exercises to teach, they are safe and simple for the patient to do at home on their own, (they even have one for patients with and without TMJ), and you can make some quick cash while helping your patients maintain a healthy cervical curve! Click here for a link to learn more about the Pettibon cervical traction unit.

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Happy Spring!

Welcome to my website and my first blog entry. I just feels right to be starting my website in Spring. I love Spring. Everything outside looks so vibrant and fresh. The blue sky, the many shades of green, and all of the flowers look so colorful, so beautiful, so perfectly…well… perfect.

It’s like a new exhibit came to town: The Exhibit of the Great Outdoors.

Spring is a great time to get a cue from nature and take a fresh look at your office. Could you use a little spring cleaning? With all the beauty going on outside, it can provide a sharp contrast to what is going on inside your office.

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