First impressions are very powerful and set the tone for the interaction that follows for your patients.
Go to the front door of your office. Pretend that you are visiting for the first time, and enter your office the way your patients do (many doctors enter through a back door, and rarely see their office from a patient’s perspective).
Wait a minute you say, I thought the more people who see my message, the more response I am going to get, right? Nope. Not anymore. That kind of marketing went out with Wonder Bread.
Welcome to the information age, where we are exposed to more marketing messages before breakfast than we used to get in a whole day.
It takes a lot these days to grab our short, over extended attention span…
